Marketers should pay attention to the platform's large, highly engaged user base. TikTok is investing in more advanced commercial features,

The worlds richest man Elon Musk (after multiple attempts), finally purchased Twitter on the 28th of October 2022.

Many Instagram users are very unhappy with the changes and are asking for Instagram to stop trying to be like TikTok.

Email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company.

The Covid-19 pandemic has meant that it's been a strange few years for everyone around the world. It has almost forced social media to evolv