77% more likely to buy from a company whose CEO is active on social media.

Jamie Hughes
Nov 18, 2024
2 min read

If there's one thing we know by now, it's that LinkedIn has evolved beyond just being a place to find jobs. It has transformed into a platform where CEOs and business owners can influence, expand their networks, and promote their businesses.

LinkedIn pushes personal account content more than company pages. This means that if you post the same content on your personal page as you do on your company page, the personal post will get more engagement and views.

Personal posts on LinkedIn attract 561% more engagement compared to company page posts on LinkedIn. People trust people, not brands. People buy from people they trust.

Having a strategy is important, that goes without saying. But just posting once a week could mean that you're ahead of the 99% who don't.

Why CEOs, business owners, and leaders should post?

77% of consumers are more likely to buy from a company whose CEO is active on social media.
75% of B2B buyers use social media to make a buying decision, with 50% using LinkedIn as a trusted source.
4/5 people on LinkedIn “drive business decisions”

There is a reason why you’re seeing more and more business owners, CEOs, and decision-makers posting on LinkedIn. It isn’t a coincidence. In the past, you would only really see the usual crowd posting - marketers, social media managers, recruiters, etc.

However, people are starting to catch on to the benefits of posting frequently and building a personal brand on LinkedIn.

Better engagement

Posts from CEOs and business leaders tend to receive higher engagement. According to LinkedIn data, posts from executives can receive up to 8 times more engagement than posts from other employees.

Research shows that nearly 80% of people expect CEOs to be visible and communicate directly online. Leaders who share authentic and transparent content are viewed as more trustworthy.

Personal brands build business brands

A 2022 LinkedIn study indicated that CEOs and business owners who actively post on LinkedIn strengthen their personal brand and, in turn, elevate their company's brand image.

Investors

Investors use LinkedIn as a tool in their research and decision-making process. They often review LinkedIn profiles to assess the experience and credibility of a company’s leadership team. A strong and active presence from leaders can signal a well-managed and transparent organisation.

Increased sales and overall business performance

Active posting by leaders increases the brand’s visibility, reaching a wider audience and attracting potential clients who may not have otherwise been exposed to the company. By sharing insights, industry knowledge, and thought leadership content, CEOs and business owners can position themselves as experts in their field.

This expertise can influence potential buyers who view them as credible sources, increasing the likelihood of new business opportunities.

Attract better talent

A visible and active presence from company leaders signals a transparent and engaging workplace culture, making it more appealing to high-quality talent.