LinkedIn isn’t just about what you know - it’s about who you are

Trying to sound too professional on LinkedIn is ruining your chances of growing your platform.

Do you want to be posting about your drunken weekend antics? Absolutely not. But you also don’t need to sound like a walking corporate memo. 

The key to growing your LinkedIn platform is finding a balance between professionalism and authenticity. If your posts are so formal they feel robotic, you're missing an opportunity to connect with your audience on a human level.

People are drawn to stories, opinions, and genuine reflections. Share your experiences, lessons learned, and challenges faced in a way that's relatable and engaging. Remember, LinkedIn is a social media platform, not a sterile company newsletter.

As Simon Sinek wisely said,

People don’t buy what you do; they buy why you do it.

On LinkedIn, they’re not just interested in your title or achievements - they’re drawn to your passion, purpose, and perspective. Let that shine through in every post, and you’ll not only grow your audience but also build meaningful, lasting connections.

Think about your audience: they want to know the person behind the profile. 

• What motivates you? 

• How did you tackle that tough project? 

• What’s your take on a trend in your industry? 

Share insights that feel personal but relevant, and don’t be afraid to add a touch of your personality.

Here’s a quick litmus test: if your post sounds like something you'd say to a colleague over coffee, you're on the right track. If it sounds like you copied and pasted it from a corporate email template, it might be time to loosen up.

Authenticity builds trust, and trust grows platforms. Speak like a human, not a brand. When people see your authentic self, they're more likely to engage, comment, and even share your posts. That’s how your network grows—by creating conversations, not just broadcasting announcements.

It’s also okay to sprinkle in a bit of vulnerability. Did you make a mistake that turned into a valuable lesson? Share it. People connect with honesty because it reminds them that success isn’t linear.

Don’t be afraid to experiment. Maybe you share a behind-the-scenes story, a personal perspective on industry news, or a “day in the life” post. Watch what resonates and lean into those types of content.

At the end of the day, LinkedIn isn’t just about what you know - it’s about who you are. 

Show them the real you, and your platform will grow stronger for it.

Need help? Get in touch.