Personal brands and customer relationships: Who’s doing it well?

In the world of influencers-turned-entrepreneurs, Krissy Cela stands out not just for her successful activewear brand, OnerActive, but for her exceptional ability to strong, long lasting connections with her audience.

From her early days as a YouTube fitness personality to now owning multiple businesses, Krissy's journey offers invaluable lessons on building and maintaining strong customer relationships.

Krissy embarked on her entrepreneurial path in 2015 when she launched her YouTube channel, where she shared fitness tips, workouts, and glimpses into her life. Through consistent and transparent content, she quickly created a loyal following. This pre-existing bond laid a solid foundation for her future ventures.

Engaging with her audience

One key aspect of Krissy's approach is her unwavering commitment to engaging with her audience. Despite her busy schedule as a business owner, she continues to prioritise social media presence, speaking to her followers as if they were close friends. Expressing genuine gratitude for their support, she creates a sense of community and connection.

Transparency

Transparency is another cornerstone of Krissy's strategy. By openly sharing her personal experiences and challenges, she establishes trust with her audience. Whether it's addressing negative feedback or standing up for her beliefs, Krissy remains authentic and relatable, further strengthening the bond with her followers.

So, what can we gain from Krissy Cela's playbook when building our personal brands?

Consistency is key: Regularly show up for your audience, delivering content that resonates with them.

Authenticity matters: Speak to your audience in a genuine and relatable manner, fostering trust and connection.

Gratitude goes a long way: Appreciate your followers and the opportunities they afford you, acknowledging their role in your journey.

Transparency builds trust: Be open about your experiences, both positive and negative, demonstrating authenticity and reliability.

Courage to stand by your values: Don't shy away from addressing criticism or advocating for what you believe in; authenticity attracts loyalty.

Krissy Cela's approach to building customer relationships serves as a beacon of authenticity and integrity. By embracing these principles, aspiring entrepreneurs can forge deeper connections with their audience, laying the groundwork for long-term success.